Principles of Business Communication

7csPrinciples of Business Communication | 7C’s Of  Business Communication

Business Communication is the process of sharing information between two or more than two peoples may be working inside or outside the organization that is done for the  commercial benefit of the organization.

The message only becomes effective when the receiver understands the same meaning that the sender was intended to convey to his audience. For any business communication to be effective it  must have seven qualities which are called principles of communication and usually called 7C’s of Communication..

Principles

1) Clarity:

Clarity is one of the very important principle of communication. Clarity is very important in communication because words have different meaning to different peoples. Clarity should be improved by using familiar words and easy words that can be easily understood by people when spoken out. Clarity can be improved by using visual aids illustrations,etc.

 2)  Completeness:

Completeness is one of the very important principle of communication. A complete message is very important because it contains all the facts needed by the audience to respond to you in the way you desire.

3) Conciseness:

Conciseness is one of the very important principle of communication. Conciseness refers to getting your message possible in fewer words. Conciseness helps to save time and resources of the communicator as well as the audience.

4) Concreteness:

Concreteness is one of the very important principle of communication. The message only becomes specific, definite with relevant details. Concreteness refers to using facts ,figures image-building word or phrases which helps to make our message concrete.

5) Consideration:

Consideration  is one of the very important principle of communication. Consideration refers to keeping the receipient in mind while preparing the message. While preparing the message the communicator must know and consider every aspects of his audience.

6) Correctness:

Correctness is one of the very important principle of communication. Correctness not only comprises correct grammar,punctuation,pronounciation,spelling,etc but also proper body language,tone of speech ,etc. Correctness also means knowing when to be formal and when to be informal in a message.

7) Courtesy

Courtesy is one of the very important principle of communication. Courtesy means showing respect and concern for the recipient, being polite, sincere and thankful to others. It is the process of valuing the feelings of receiver.It is the way to avoid annoying or hurtful expressions and the ability to say ”thank you” or “sorry” to the audience when situation demands civility.

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