Business management is the process of management of different business activities to run the business smoothly. Sociology is comprehensively the study of human behavior, structure, institutions and development of society.
Sociology provides educational background to understand their employees and customers. Business leaders and entrepreneurs having a good knowledge of sociology are able in anticipating customers’ needs and are able to respond to employees’ problems.
Having a good knowledge of sociology helps business managers or administrators to develop their analytical thinking and capabilities. Sociological knowledge helps business leaders and various human resource managers in handling or dealing with their employees and customers in their workplace. If the business leaders and human resource managers have knowledge of sociology then it makes them aware of the cultural and social aspects that shape an individual so that each and every employee are respected as they know about their background and helps to avoid misunderstanding.
A business manager having sociological knowledge understand that certain phenomenon creates conditions that influence groups of people. So the business leader keeps in mind about the factors and tries to enrich their business by analyzing their society. For e.g. if birth rate of a country drop then the obviously the country must contain more aged people in a certain time. Analyzing this condition helps business managers to produce goods for old aged peoples.
A good relation with public is most important for any business manager. Understanding sociology helps every business manager to establish and maintain good public relations. Having a good sociological knowledge helps the business managers to understand which actions by the company will affect its customers based on their cultural and economic background. So, the business manager always keep in mind about their customers’ cultural and economic background and manufacture products or take decision on favor of their customers. This helps in maintaining a good public relation.
Thus, having a proper knowledge of sociology plays a vital role in business management. This helps them to get knowledge about people’s culture including their buying habits, income levels or their quality of life as a whole.
Source: Fundamentals Of Sociology (Buddha Publication)